Market Analysis on the Acceptance of Level 2 Automated Vehicles of Malaysian Public

Abstract

Level 2 Automatic Vehicles are vehicles that have been equipped with some technological equipment as an additional aid for more comfortable driving. Vehicles are categorized under Level 2 when it has more than one Advanced Driver Assistance System (ADAS). This study aims to measure the level of public acceptance of the use of level 2 automatic vehicles. This was done by conducting a questionnaire study which involved 86 respondents. The questionnaire was separated into four sections where, section A focused on the profile of the respondents, section B focused on the awareness factor, section C focused on the willingness of the respondent, and section D focused on the accessibility to facilities or infrastructure. The results have shown that the main factor for the acceptance of level 2 automatic vehicles was the awareness of the respondents towards the technology. This was followed by the accessibility to facilities and, willingness was shown to have the lowest rated factor. The result of this study reveals the main issues of the Malaysian public and can be used to shape policies that can lead to a broader adaptation of level 2 automated vehicles.