The Marketability of Frisbee Game as a Sports Event in Schools around Bandar Tun Razak, Jengka

Abstract

This study aims to assess the marketability of Frisbee as an alternative sports activity in primary schools, with a focus on Bandar Tun Razak primary school, Jengka. Using a quantitative approach, questionnaires were distributed to 116 respondents consisting of teachers and parents to identify the level of awareness, perceptions of benefits, as well as challenges and opportunities in the implementation of Frisbee. The study found that the level of awareness of Frisbee was moderately high, with 81% of respondents being parents and 19% teachers. Perceptions of the benefits of the game, including the development of social, physical, and ethical skills, were received positively. However, the main challenges identified were the lack of infrastructure and teacher training. The study recommends that schools, the Ministry of Education Malaysia, and the community work together to enhance promotion, provide teacher training, and ensure the availability of basic facilities. With policy support and effective implementation strategies, Frisbee has the potential to become an inclusive and relevant alternative sport in the physical education curriculum in Malaysia.