Halal Logistics Business Model Canvas (HLBMC) in Small and Medium Enterprises (SMEs) - Case Study of UCS Logistics Sdn. Bhd.

Abstract

The purpose of this paper is to redesign the Halal logistics business model canvas from the conventional logistic business model canvas while implementing several remarkable sustainable points. This research used a case study method on small and medium enterprises (SMEs). The empirical study was based on focus group discussion, document analysis, and narrative review. The findings reveal the sustainable HLBMC to ensure it meets the organization's needs while confirming to Halal enforcement bodies in Malaysia with focusses on delivering values (awareness, trust, Halal certification) instead of being profit-driven as well as promoting sustainability in the Halal logistics sector. The study expands the research on BMC in the context of Halal logistics for SMEs and serves as the preliminary guide and provides further insight for future research. This research could benefit other Halal logistics businesses in defining their own HLBMC.