Systematic Literature Review on Digital Entrepreneurship Adoption Among SMEs: Trends, Challenges, and Future Directions

Abstract

This study comprehensively analyzes existing literature on implementing Digital Entrepreneurship in Small and Medium-Sized Enterprises. The goal is to combine the existing patterns, identify impediments, and predict future trends in this rapidly advancing field. Using a comprehensive systematic literature review approach, we examined 20 pertinent scholarly articles from a total of 660, with a specific emphasis on the incorporation of DE into the business models of SMEs. The results of our research indicate that DE provides significant advantages for SMEs, such as improved efficiency and a competitive edge through the use of digital technologies like cloud computing, artificial intelligence, and social media marketing. However, it also brings about some difficulties and obstacles. These issues involve technological, organizational, and environmental elements. The study emphasizes the pivotal significance of the Technology-Organization-Environment framework in achieving successful digital adoption. In addition, we analyze the consequences of our discoveries for policymakers and practitioners, underscoring the importance of implementing flexible adoption strategies and promoting the spread of the Fourth Industrial Revolution components. The report provides policy recommendations to create a conducive climate for SMEs to adopt DE.