Logistical-Enabled Services (LENS) and The Future of Urban Economies: Mapping Sustainable Growth Pathways for Malaysia

Abstract

This research examines the role of Logistical Enabled Services (LENS) in supporting sustainable urban economies in Malaysia. The study addresses a gap in current literature, which often focuses only on either dedicated fleets or third-party fleets without considering how both models operate within the same urban ecosystem. A qualitative case study design was employed, using twenty semi-structured interviews with logistics managers, policymakers, gig drivers, and technology experts, complemented by document analysis. Thematic analysis shows that dedicated fleets provide consistency and brand control but require high fixed costs, while third-party fleets allow scalability but face issues of professionalism, regulatory uncertainty, and variable service quality. Findings highlight the importance of real-time tracking and data analytics in improving efficiency. The study concludes with recommendations for policies that can strengthen economic growth, enhance social equity, and promote sustainable logistics in Malaysia’s urban centres.