Enhancing Halal Traceability in Broiler Supply Chains: The Role of Blockchain Technology

Abstract

The global demand for Halal food continues to rise, yet ensuring authenticity and traceability within broiler supply chains remains a significant challenge. This study investigates the potential of blockchain technology to strengthen Halal traceability, addressing existing gaps in fragmented and tamper-prone systems. Using Malaysia’s broiler industry as a case study, the research adopts a qualitative approach based on semi-structured interviews with fifteen industry experts, complemented by document analysis and thematic evaluation. The findings reveal that blockchain’s decentralized and immutable ledger enhances transparency, reduces fraud, and provides real-time verification of Halal compliance. Participants emphasized that blockchain not only secures certification records but also improves consumer trust through accessible and verifiable product information. While financial and technical barriers hinder adoption, the study concludes that blockchain offers a transformative pathway for industry players and regulators to ensure Halal integrity, strengthen consumer confidence, and guide future digitalization of Halal supply chains.