Impact of Ecological Innovation, Entrepreneurial Mindset, and Green Entrepreneurial Orientation on Entrepreneurial Self-Efficacy and Digital Entrepreneurial Intention in the Context of Saudi Arabia

Abstract

This study conducts an examination of the impact of ecological innovation, entrepreneurial mindset, and green entrepreneurial orientation on entrepreneurial self-efficacy and digital entrepreneurial intention in the context of Saudi Arabian. Green entrepreneurial orientation enhances entrepreneurial self-efficacy and supports business models committed to advancing models of sustainable innovation, digitally enabled by technologies that are in line with national environmental and economic objectives. The insights offer valuable directions for policymakers, educators, and support organizations aiming to advance sustainable digital entrepreneurship in Saudi Arabia, emphasizing a holistic approach that combines ecological innovation, strategic green focus, and enabling digital capabilities to foster entrepreneurial self-efficacy and intention. The findings provide important implications for policymakers, educators, and support organizations seeking to promote sustainable digital entrepreneurship in Saudi Arabia through a comprehensive approach by integrating ecological innovation, strategic green orientation, and facilitating digital capabilities that encourage entrepreneurial self-efficacy and intention.