GIS Open Sources for Mapping the Customer Lifetime Value of KR1M in Malaysia: Criteria, Tools and Platform

Abdul Manaf Bohari; Nurwahida Fuad

doi:10.37934/arbms.42.1.4956

Authors

Abdul Manaf Bohari School of Business Management, College of Business, Universiti Utara Malaysia, 06010 Sintok, Kedah, Malaysia
Nurwahida Fuad Faculty of Business and Management, Universiti Teknologi MARA, Perlis Branch, Arau Campus, 02600 Arau, Perlis, Malaysia

DOI:

https://doi.org/10.37934/arbms.42.1.4956

Keywords:

GIS open source, customer lifetime value, Kedai Rakyat 1Malaysia

Abstract

Traditionally, the lifetime value of business including Kedai Rakyat 1Malaysia (KR1M) was measured by financial-based model (called as non-spatial model) since the first model was introduced in early 1930s. The roots of establishment of customer lifetime value (CLV) model is to determine how long the business can be survived that is depend on the financial success of the business. Based on current literature review, the model of CLV is dominating by non-spatial variables, as representing by the most well known model of recency, frequency and monetory model (RFM model). The main objective of the study is to compare the GIS open source for mapping the CLV of KR1M in order to understanding the sustainability of KR1M. The comparisons are based on criteria, tools and platform with regard to suitability for mapping the CLV of KR1M. The method used in this study was exploration study by testing and evaluating the performance of the three (3) GIS open sources such as Quantum GIS, PostGIS, and Cloud-Native GIS Tools. The major finding is Cloud-Native GIS is the most preferred choices for mapping the CLV of KR1M based on some reasons. In addition, this study will help the government, policy makers and researcher in understanding the sustainability of KR1M in current marketplace, accordingly to spatial based point of view.