The Influence of Digital Competence and ITC to Digital Transformation and the Implication on Company Performance in Tenggarong Branch Post Office

Abstract

The Tenggarong Branch Post Office is one of the branches owned by PT Pos Indonesia Persero and has also experienced the transformation carried out by PT Pos Indonesia Persero. However, based on a comparison of data for 2023 and 2024, there is a problem in the form of a serious decline in operational performance, meaning that the company's performance is also not good. The author suspects that this decrease in performance is caused by Digital Transformation and Digital Transformation is influenced by ITC and Digital Competency. The author aims to examine the influence of Digital Competency and ITC on Digital Transformation and its implications for Company Performance. The total population is 150 and the sample size is calculated using the Slovin method and the number obtained is 109. The results obtained are all valid and reliable data so they can be processed using the SMART PLS application. There is a positive and significant influence between Digital Competency on Company Performance. There is a positive and significant influence between ITC on Company Performance. There is a positive and significant influence between Digital Competency on Digital Transformation. There is a positive and significant influence between ITC on Digital Transformation. There is a positive and significant influence between Digital Competency on Company Performance. There is a positive and significant influence between Digital Competency and ITC on Company Performance through Digital Transformation.