Introducing the Concept of Marketing in the Era of Artificial Superintelligence: Preparing for the Next Global Shift

Abstract

Nowadays, it is undeniable that the world is undergoing a significant phase of adopting artificial intelligence (AI) technology. As a result, the use of AI has been rapidly increasing across the globe. This trend is generally seen as a positive development, as AI technology offers numerous benefits to society and nearly every type of organization, including businesses. One clear advantage is the ability to disseminate information efficiently to users of AI technology. However, the evolution of AI does not stop here. The next wave of technological advancement is expected to involve Artificial Superintelligence. At present, relatively this technology has not yet been widely introduced to society, but it is likely that we will gradually move in this direction. It is well understood that any new technology takes time to be fully accepted and adopted. To help narrow the gap in adopting this emerging technology, this study focuses on how businesses can prepare themselves for the arrival of super intelligence. More specifically, the study concentrates on the marketing aspect. The findings of this research will be valuable not only for businesses but also for a wide range of organizations. Individuals, too, may eventually benefit from this technological advancement.