EDITOR'S CHOICE
Analyzing the Influencers Affecting Gen Z Customer' Purchasing Behaviour on e-Commerce and Cosmetics in Vietnam
Hoang Long Nguyen, Que Nhu Duong
Journal of Advanced Research in Business and Management Studies (ARBMS) is an international, double-blind refereed, gold open-access academic journal with the aim to foster academic research by publishing original articles in all areas of business and management. The journal encourages researchers, students, entrepreneurs and business practitioners to share their latest findings, ideas and experiences related to business and management issues.
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