Journal of Advanced Research in Marketing and Management

About the Journal

The Journal of Advanced Research in Marketing and Management (JARMM) is a peer-reviewed academic journal that focuses on publishing research in the field of marketing management. It covers a broad spectrum of topics within the marketing domain, including consumer behavior, branding, marketing strategies, market research, digital marketing, advertising, and the relationship between marketing and organizational performance.

Current Issue

Vol. 3 No. 1: September (2025)

Published: 2025-10-07

Articles

Advertising, Hedonic Consumption, and Cognitive Dissonance: Mediating influence of Impulse Buying Behavior towards Apparel Consumers

Gangaram Biswakarma, Reema Giri

40-59
- Abstract views: 8
- PDF ²
The Influence of Perceived Servicescape on Consumer Purchasing Behaviour in Langkawi Supermarkets

Viknesvara Pillai Krishnan, Alisha Ismail

1-8
- Abstract views: 15
- PDF ⁹
From Clicks to Connections: How Social Media Activities Shape Brand Love among Senior Tourists with Ewom as Moderator

Tongxi Jiang, Hasnizam Hasan , Azanin Ahmad

9-18
- Abstract views: 19
- PDF ⁷
Exploring the Role of Attitude in Shaping Young Consumers' Intention to use Self-Service Kiosks in Quick Service Restaurants

Wenjie Niu, Mathivannan Jaganathan, Logeswari Uthama Puthran, Jagriti Mishra

19-39
- Abstract views: 2
- PDF ⁰

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Publishing Frequency
Quarterly
Publishing Model
Open access
Article Processing Charge (APC)
All articles published in this journal are open access and freely available online, free to download, share and re-use.

The APC charged for accepted articles; RM 250 (70 USD)