Impact of Service Quality and Customer Satisfaction on Tourism Industry

Abstract

Tourism industry plays a significant role in the economy of a country. The main purpose of the study is to examine the effect of service quality on the level of tourists' satisfaction, revisit, and the development of tourism industry. The study provides the importance of tourism industry, concept and dimensions of service quality and impact of service quality on tourism and customer satisfaction. The finding of the study revealed that components especially Quality of accessibility, accommodation, venue, and their dimensions contribute directly in satisfaction of tourists, their intention to return and eventually development of tourism industry in a region which should be considered highly by managers of tourism industry. The study also provides the recommendation to the future studies.