Digital Influence on Educational Trajectories: How Social Media Influencers Shape Career Aspirations of Gombak’s Upper Secondary Students

Abstract

This study investigates the impact of social media influencers (SMIs) on the career aspirations of upper secondary students in Gombak, Malaysia. Specifically, it explores how students' educational trajectories are shaped by digital influence, focusing on factors such as the credibility of influencers, the alignment of their messages with students' career goals, and the influence of family or school support. A total of 437 students from various secondary schools in Gombak participated in a structured survey to assess their exposure to social media influencers and perceptions of their influence on career decisions. The findings reveal that while students admire and draw inspiration from influencers, they exhibit a critical approach to making career decisions. Although they are curious about influencer-promoted career paths, they tend to prioritize more conventional routes, often questioning the authenticity of success portrayed online. The study underscores the importance of media literacy and career guidance programs to help students navigate influencer-driven content and make informed educational choices. Further research is recommended to examine the long-term impact of social media on students' career readiness and overall workforce preparation.