Muslimah Fashion: Theory and Concept

Abstract

This study explores the theoretical frameworks and cultural concepts underpinning Muslimah fashion. The objective of this study is to identify elements influencing Muslimah fashion trends according to the theory and concept of Muslimah Fashion. This study also considers the influence of social media and fashion influencers on the evolution of Muslimah attire in Malaysia. This study used a qualitative approach through systematic literature review on journals, books, and reports that were analyzed. There are two key theories, including Social Identity Theory and Theory of Planned Behavior. These frameworks provide insights into how fashion choices are shaped by identity, personal motivation, social influence, and cultural context. The findings reveal that Muslimah Fashion is not static but evolves with time, integrating faith-based values with modern fashion trends. This study contributes to a deeper understanding of the intersection between faith, fashion, and youth identity, emphasizing the importance of Muslimah fashion as both a personal and societal phenomenon.