About the Journal

The Journal of Advanced Research in Marketing and Management (JARMM) is a peer-reviewed academic journal that focuses on publishing research in the field of marketing management. It covers a broad spectrum of topics within the marketing domain, including consumer behavior, branding, marketing strategies, market research, digital marketing, advertising, and the relationship between marketing and organizational performance.

EVENTS UPDATE

The primary aim of this conference is to establish itself as the premier annual gathering in the dynamic realms of Applied Science and Engineering, Advanced Technology, Applied Mechanics, Fluid Mechanics, […] Find out more

Current Issue

Vol. 1 No. 1: March (2025)
View Vol. 1 No. 1: March (2025)

EDITOR'S CHOICE

Factors Influencing Financial Management Behavior among Millennials in Malaysia
Wei Hun Lee , Jun Cong Liew, Qiao Xuan Tan , K. Rajespari

 
Published: 2025-03-02

Articles

  • Factors Influencing Financial Management Behavior among Millennials in Malaysia

    Wei Hun Lee , Jun Cong Liew, Qiao Xuan Tan , K. Rajespari
    1-11
    DOI: https://doi.org/10.37934/jarmm.1.2.111

  • Debt Management Practices among Youth in Malaysia

    Wai Kit Liew, Teh Kamyong, K. Rajespari
    12-22
    DOI: https://doi.org/10.37934/jarmm.1.2.1222

  • The Role of External Environment in the Business Outcomes of Malaysia’s Micro-Entrepreneurs: A Conceptual Paper

    Shuhymee Ahmad
    23-31
    DOI: https://doi.org/10.37934/jarmm.1.1.3241

  • The Role of E-Service Quality in Enhancing Customer Retention in Commercial Banks

    Subhashini R, K. Chitra
    32-41
    DOI: https://doi.org/10.37934/jarmm.1.1.4250

  • The Relationships between Green Labelling, Social Influence and Green Awareness, and Purchase Intention towards Environmentally Friendly Products

    Kamilah Ahmad, Venessa Jumbau Geruka, Shafie Mohamed Zabri, Fadillah Ismail, Moh. Danang Bahtiar
    42-50
    DOI: https://doi.org/10.37934/jarmm.1.1.2331
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Publishing Frequency
Quarterly
Publishing Model
Open access
Article Processing Charge (APC)
All articles published in this journal are open access and freely available online, free to download, share and re-use. 

The APC charged for accepted articles;
No APC