Archives

• December (2025)

  Vol. 4 No. 1
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  September (2025)

  Vol. 3 No. 1

  EDITOR'S CHOICE

  Advertising, Hedonic Consumption, and Cognitive Dissonance: Mediating influence of Impulse Buying Behavior towards Apparel Consumers
  Gangaram Biswakarma, Reema Giri

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  June (2025)

  Vol. 2 No. 1

  EDITOR'S CHOICE

  Predicting Customer Behaviour on Buying Life Insurance using Machine Learning
  Fabu Ayub A Ghafar, Norhana Abd Rahim, Yumn Suhaylah Yusoff

   
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  March (2025)

  Vol. 1 No. 1

  EDITOR'S CHOICE

  Factors Influencing Financial Management Behavior among Millennials in Malaysia
  Wei Hun Lee , Jun Cong Liew, Qiao Xuan Tan , K. Rajespari