Factors Affecting Entrepreneurial Intentions among Undergraduate Students in Perak
DOI:
https://doi.org/10.37934/jarmm.2.1.2733Keywords:
Entrepreneurial intention, attitudes towards behaviour, relational support subjective norms, entrepreneurship education, perceived behavioural controlAbstract
This paper explores the factors influencing entrepreneurial intentions among undergraduate students in Perak. Recognizing that entrepreneurial intentions serve as a key precursor to entrepreneurial behavior, we specifically examined the impacts of attitudes towards behaviour, relational support, subjective norms, entrepreneurship education, perceived behavioural control on entrepreneurial intention. These factors are tested among the undergraduate students because they are representing the future drivers of economic growth. Using the theory of planned behavior, a research model is developed highlighting the important elements shaping students' intentions to pursue entrepreneurship. As of now, data collection is underway. It is hoped that the findings of this study are expected to offer valuable insights to different parties such as policymakers and educators seeking to understand how entrepreneurial mindsets can be used to support business ventures among youth. From a practical standpoint, more business ventures can drive sustainable economic development and enhance the resilience of our economy.