Vol. 2 No. 1: June (2025)
EDITOR'S CHOICE
Predicting Customer Behaviour on Buying Life Insurance using Machine Learning
Fabu Ayub A Ghafar, Norhana Abd Rahim, Yumn Suhaylah Yusoff
Published:
2025-08-27
cover
PUBLISHER
"CONNECTING MINDS, BRIDGING IDEAS, INSPIRING READERS"
Knowledge has power, but it's much more powerful when it is shared
AIMS AND SCOPE
The Journal of Advanced Research in Marketing and Management (JARMM) is a peer-reviewed academic journal that focuses on publishing research in the field of marketing management. It covers a broad spectrum of topics within the marketing domain, including consumer behavior, branding, marketing strategies, market research, digital marketing, advertising, and the relationship between marketing and organizational performance.
SUBMISSIONS
INDEXING AND ABSTRACTING
Journal of Advanced Research in Marketing and Management (JARMM) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
DISTRIBUTION OF AUTHORS
Malaysia, India, Indonesia
