Vol. 5 No. 1: March (2026)

Articles

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  Variable Roles and Impact Mechanisms in Market Orientation Studies

  ÖZGÜR KARABAĞ

  1-11

  • Abstract views: 51
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  The Multidimensional Influence of Beauty Influencers: An Empirical Study on Brand Image Formation among Malaysian Generation Z

  Mui Ling Dyana Chang, Nelson Lajuni, Kelvin Yong

  12-21

  • Abstract views: 28
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  The Influence of Web Design, Trust, Hedonic Shopping Motivation and Positive Emotions on Online Impulsive Buying Behavior among Private University Students in Klang Valley

  Siti Roshaida Abd Razak, Nur Najiihah Noraza

  22-39

  • Abstract views: 48
  • PDF ⁴⁸
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  From Online Research to In-Store Purchase: Explaining Malaysian Gen Z Webrooming for High-Involvement Appliances

  Mughaneswari Sahadevan, Chee Jo Eee, Siti Maryam Md Nor, Jogeswari Ramamoorthy, Kanageswarry Arumugam, Xinwei Shi

  40-46

  • Abstract views: 23
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  Service Quality, Product Quality, and Price-Saving Orientation as Predictors of Customer Satisfaction: Evidence from AEON Bukit Tinggi, Malaysia

  Siti Zakiah Syed Mustafa, Ayu Syamimi Kamarul Hisham, Aimi Anuar

  47-61

  • Abstract views: 13
  • PDF ¹⁸