Vol. 3 No. 1: September (2025)

Articles

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  The Influence of Perceived Servicescape on Consumer Purchasing Behaviour in Langkawi Supermarkets

  Viknesvara Pillai Krishnan, Alisha Ismail

  1-8

  • Abstract views: 88
  • PDF ⁸⁰
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  From Clicks to Connections: How Social Media Activities Shape Brand Love among Senior Tourists with Ewom as Moderator

  Tongxi Jiang, Hasnizam Hasan , Azanin Ahmad

  9-18

  • Abstract views: 92
  • PDF ⁵⁰
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  Exploring the Role of Attitude in Shaping Young Consumers' Intention to use Self-Service Kiosks in Quick Service Restaurants

  Wenjie Niu, Mathivannan Jaganathan, Logeswari Uthama Puthran, Jagriti Mishra

  19-39

  • Abstract views: 113
  • PDF ⁶⁸
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  Advertising, Hedonic Consumption, and Cognitive Dissonance: Mediating influence of Impulse Buying Behavior towards Apparel Consumers

  Gangaram Biswakarma, Reema Giri

  40-59

  • Abstract views: 136
  • PDF ⁵²
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  Digital Storytelling Technique as a Catalyst for Students' Memory Retention and Performance in the Topic of Marketing Mix

  Sengpoh Lim

  60-67

  • Abstract views: 63
  • PDF ²⁸